Griffith University supports the Sustainable Development Goals

Social Marketing at Griffith

Diversify to Sustain: Voluntary Behaviour Change for Recreational Fishing Resilience

12 - Responsible Consumption and Production

Australia’s recreational fishing sector faces mounting sustainability challenges, with heavy reliance on a few vulnerable species such as snapper, dhufish, and pearl perch. This FRDC-funded project explored a more collaborative path: voluntary behaviour change to diversify target species and reduce pressure on overfished stocks. The project is set across… Read More

Fishing 2.0: Normalising Voluntary Catch Reporting in Queensland

14 - Life Below Water

The Fishing 2.0 project aims to increase voluntary catch reporting among Queensland’s recreational fishers using the QLD Fishing 2.0 app. By improving the quality and quantity of recreational catch data—especially for species like Spanish mackerel—the project supports evidence-based fisheries management and long-term sustainability. Funded by Fisheries Research and Development Corporation… Read More

Blurred Minds

3 - Good Health and Well-Being

Blurred Minds, an accredited social enterprise housed within Griffith University, is a leader in vaping, alcohol and other drug education across Australia. We deliver innovative, gamified resources that empower educators and engage students in making informed decisions about vaping, alcohol, and other drugs (AOD). Our core offerings are: 1. Read More

Koala Threat Mitigation Project

15 - Life on Land

Koalas are one of Australia’s most iconic native species and they need all of us to help. Funded by Department of Environment and Science and supported by local councils, Social Marketing @ Griffith are working across SEQ to increase community engagement to protect koalas. We are working with community to… Read More

Sk8 2 Cr8

10 - Reduced Inequalities

The Young Kings Mentoring Program, conducted by LDAT (Local Drug Action Team) aimed to enhance the confidence and knowledge of six volunteers engaging with young people as mentors, focusing on the harms associated with alcohol and other drugs (AODs). The program saw strong participation, with 100% of volunteers… Read More

ACT Summer Leaf Collective

6 - Clean Water and Sanitation

The Leaf Collective pilot program aimed to encourage and support householders and community groups to engage in behaviours to prevent native leaf litter (fallen leaves, twigs, bark, flowers and nuts) from entering stormwater drains.