Social Marketing at Griffith

Electronic waste is one of the fastest-growing waste streams globally, with mobile phones contributing significantly to the problem. To support UNEP’s goal of advancing circularity in the electronics sector, Social Marketing @ Griffith led the design and pilot testing of a multilingual global consumer survey focused on refurbished mobile phones. Read More

Macropods—including kangaroos and wallabies—are iconic species across the Sunshine Coast, yet they face increasing threats from urbanisation and road traffic. In response, Sunshine Coast Council developed new temporary wildlife road signs that aimed to reduce macropod injuries and fatalities caused by vehicle collisions. This project evaluated the effectiveness of those… Read More

Wildlife Watcher is a behaviour change campaign designed to reduce wildlife-vehicle collisions across the Gold Coast region. Delivered in partnership with the City of Gold Coast, the campaign used emotionally resonant messaging and strategic media placement to encourage drivers to slow down in wildlife hotspot areas. The initiative combined paid… Read More

Australia’s recreational fishing sector faces mounting sustainability challenges, with heavy reliance on a few vulnerable species such as snapper, dhufish, and pearl perch. This FRDC-funded project explored a more collaborative path: voluntary behaviour change to diversify target species and reduce pressure on overfished stocks. The project is set across… Read More

The Fishing 2.0 project aims to increase voluntary catch reporting among Queensland’s recreational fishers using the QLD Fishing 2.0 app. By improving the quality and quantity of recreational catch data—especially for species like Spanish mackerel—the project supports evidence-based fisheries management and long-term sustainability. Funded by Fisheries Research and Development Corporation… Read More

Blurred Minds, an accredited social enterprise housed within Griffith University, is a leader in vaping, alcohol and other drug education across Australia. We deliver innovative, gamified resources that empower educators and engage students in making informed decisions about vaping, alcohol, and other drugs (AOD). Our core offerings are: 1. Read More

Koalas are one of Australia’s most iconic native species and they need all of us to help. Funded by Department of Environment and Science and supported by local councils, Social Marketing @ Griffith are working across SEQ to increase community engagement to protect koalas. We are working with community to… Read More

The Young Kings Mentoring Program, conducted by LDAT (Local Drug Action Team) aimed to enhance the confidence and knowledge of six volunteers engaging with young people as mentors, focusing on the harms associated with alcohol and other drugs (AODs). The program saw strong participation, with 100% of volunteers… Read More

In 2022 the Sk8 2 Cr8 program was pilot tested in Toowoomba. Funded by the Alcohol and Drug Foundation’s LDAT program. This pilot program was co-designed by community and stakeholders in 2021. A total of 33 young people participated in 3 x 6-week pilot program… Read More

The Leaf Collective pilot program aimed to encourage and support householders and community groups to engage in behaviours to prevent native leaf litter (fallen leaves, twigs, bark, flowers and nuts) from entering stormwater drains.