Social Marketing at Griffith

Blurred Minds, an accredited social enterprise housed within Griffith University, is a leader in vaping, alcohol and other drug education across Australia. We deliver innovative, gamified resources that empower educators and engage students in making informed decisions about vaping, alcohol, and other drugs (AOD). Our core offerings are: 1.

Koalas are one of Australia’s most iconic native species and they need all of us to help. Funded by Department of Environment and Science and supported by local councils, Social Marketing @ Griffith are working across SEQ to increase community engagement to protect koalas. We are working with community to…

The Young Kings Mentoring Program, conducted by LDAT (Local Drug Action Team) aimed to enhance the confidence and knowledge of six volunteers engaging with young people as mentors, focusing on the harms associated with alcohol and other drugs (AODs). The program saw strong participation, with 100% of volunteers…

In 2022 the Sk8 2 Cr8 program was pilot tested in Toowoomba. Funded by the Alcohol and Drug Foundation’s LDAT program. This pilot program was co-designed by community and stakeholders in 2021. A total of 33 young people participated in 3 x 6-week pilot program…

The Leaf Collective pilot program aimed to encourage and support householders and community groups to engage in behaviours to prevent native leaf litter (fallen leaves, twigs, bark, flowers and nuts) from entering stormwater drains.

Research on the concept of nudging, with a particular focus on its potential application in road safety. In addition to the theoretical underpinnings of Nudge, the research will also delve into real-world examples of its application in other jurisdictions and countries.

This project will develop and design, test and refine communication collateral for use across the Northern Rivers, to raise Koala Awareness within the community in relation to Koala Health and Environmental Factors affecting their habitat…

This project will develop and design, test and refine communication collateral for use across the Northern Rivers, to raise Koala Awareness within the community in relation to Koala Health and Environmental Factors affecting their habitat…

Participants were enrolled in a regional Victorian high school. Co-design participants explained what they liked and disliked about five approaches previously used to prevent vaping and they designed a program that would work for them, and other people like them…

This 3-year study designed and evaluated two pilot programs to increase healthy eating in the Defence and mining contexts. The project, through a Social Cognitive lens, measured the theory’s success in increasing breakfast eating rates. This work further develops social marketing programs utilising theory to ensure both populations eat healthily…