Please note that this is an on-going project.
Project Description
This 3-year study designed and evaluated two pilot programs to increase healthy eating in the Defence and mining contexts. The project, through a Social Cognitive lens, measured the theory’s success in increasing breakfast eating rates. This work further develops social marketing programs utilising theory to ensure both populations eat healthily for their roles
Project Personnel and Beneficiaries
ADF and Mining industry
Outcomes to Date
71% of the military and 50% of mining do not eat breakfast daily. The two pilot programs saw an increase of 21% in breakfast frequency in the military and a 50% decrease in calorie-dense food for mining.
Project Significance
Workplace institutions currently face an obesity crisis, with 68% of mining and 21.6% of Defence either overweight or obese. Concerns related to breakfast skipping include overall morbidity, sleep disruptions (which affect work) and links to other dietary-related behaviours of hunger, reduced satiety and overeating later in the day.