Social Marketing at Griffith

Measure the effectiveness of VMS for drivers to slow down in koala conservation areas. Assess the effectiveness of an awareness campaign to improve residents’ attitudes, awareness, and knowledge towards koalas in their community. Examine how response to koala conservation initiatives improves when citizens are exposed to and participate within multiple…

This project will involve community surveys, and co-design session will inform program implementation. A follow up survey will conducted after implementation to assess program effectiveness, changes in attitudes, perceptions or behaviour…

To evaluate the community response to motion activated turtle sensitive lighting at two loggerhead nesting beaches; establish the community support for the investment in light pollution reduction; and use the findings as a basis of support for further social marketing for behaviour change.

Switch Your Fish was a short campaign to challenge recreational fishers on the Sunshine Coast to enjoy a different range of fish to eat. The different species were Mahi Mahi, Cobia, and Amberjack; and the campaign was designed to take the pressure off other species including Snapper and Pearl Perch.

The Blurred Minds Academy is a social enterprise featuring 11 evidence-based and gamified modules to support teachers in delivering alcohol and drug education. We have evaluated the effectiveness of the Blurred Minds Academy and data shows positive impact on students’ attitudes, beliefs & behaviours…

The Biobot Academy helps develop socio-emotional capabilities in children to thrive in times of uncertainty and provides a prevention tool to reduce bullying and violence in our communities. The project aims to engage 150 primary schools by 2025.

ACT Community will have an understanding of how to manage their environment to keep their waterways clear and free of algal blooms, and the ACT government will have an ongoing program to deliver to their…

ACT Community will have an understanding of how to manage their environment to keep their waterways clear and free of algal blooms, and the ACT government will have an ongoing program to deliver to their…

The aim of this project is to direct food choices to more plant-rich dishes on Griffith University Campuses, thereby reducing the environmental footprint of food outlets. The goals are two-fold: making climate-friendlier dishes more visible/available and shifting behaviours so that more customers pick those options. The program uses pre-and-post consumer…