Project Description
The Digital Empowerment Program equipped small-to-medium sized (SME) Gold Coast tourism operators with skills to develop their digital marketing strategy, aiming to generate more awareness and visitation to their business. The evidence-based 5-step digital marketing process underpinned the training to upskill operators
Project Personnel and Beneficiaries
Gold Coast Small Business
Outcomes to Date
Helped Gold Coast businesses improve their digital marketing strategy and run more successful marketing campaigns
Project Significance
The tailored and personalised nature of this Digital Empowerment training was focussed on ensuring that businesses improve their capacity to improve their marketing strategy and run more effective digital marketing campaigns to increase their return on investment.