Project Description
Research on the concept of nudging, with a particular focus on its potential application in road safety. In addition to the theoretical underpinnings of Nudge, the research will also delve into real-world examples of its application in other jurisdictions and countries.
Project Personnel and Beneficiaries
Qld Drivers, Qld Government
Outcomes to Date
TMR aims to gain insight into the most effective ways to
employ the Nudge theory from a road safety perspective
Project Significance
This project will deliver insights into the most effective ways to employ the Nudge theory from a road safety perspective for TMR in Queensland, combing the evidence base, to understand the extent of adoption of nudge theory in the context of road safety and to examine the effectiveness of the approach